Cause Marketing
Today, more than ever, Americans are forming opinions of a company’s reputation based on its level of social responsibility and impact on the community. Being a good corporate citizen can have a tremendous impact on customers, shareholders and employees.
Did you know?
- 92 percent of Americans have a more positive brand image of companies that support a cause they care about.
- 8 in 10 people would switch to a brand associated with a good cause.
- Two-thirds of Americans are more loyal to companies that support charitable causes.
- Employees whose companies support social issues are almost 40 percent more likely to be proud of their company’s values than those whose companies do not engage in such efforts.*
*(Cone/Roper Cause Trends Report)
Choose from programs such as:
Invest in a Child
Invite your customers to invest in a child by offering special items for sale or pledging a percentage of purchases to the Foundation for Clovis Schools.
Hopeful Homes
Ideal for real estate and mortgage brokers. With this program, a percentage of each home sale or mortgage completed is donated to the Foundation for Clovis Schools by the broker in the name of their client.
Make “Cents” for a Child’s Life
Make “cents” one sale at a time by asking customers to round up their purchase to the nearest dollar and donate the difference to the Foundation for Clovis Schools.
Cars that Care
Car dealers can donate a percentage of each car sold or a flat rate to the Foundation for Clovis Schools in the name of their customers.